AI Example

1. Home Page — Hook Them Immediately

• Powerful headline — what you do and who it changes (e.g. “Growing confidence, growing futures — for families across rural [County]”)
• One compelling image — families or children on the land, working together
• Three clear calls to action — Visit Us / Volunteer / Donate — visible without scrolling
• A 30-second summary of who you are
• A short video if you have one — farm settings film beautifully

2. About Us

• Your story — how and why the charity started
• Your mission and values
• The need you’re meeting — families you work with and why rural support matters
• Your trustees and staff with photos — builds trust
• Registered charity number — prominent, reassures donors and funders

3. What We Do

• Clear description of your services and programmes
• How the farm, kitchen garden and land feature in your work with families
• The outcomes — what changes for families
• Photos and case studies (anonymised if needed)
• Who you work with — referral routes, self-referral, age groups

4. Volunteer Page — Make This Really Strong

This needs to work hard as farm volunteering is a specific ask.

What volunteers actually do — be specific:

• Building and maintaining the kitchen garden
• Growing, planting, harvesting
• General land and grounds maintenance
• Construction and practical tasks
• Working alongside families (if appropriate)

What volunteers need to know:

• When — days/times available, minimum commitment
• What to bring — clothing, boots etc.
• Who else will be there
• Whether they need a DBS check
• Training or induction provided
• What they’ll get out of it — skills, fresh air, community, purpose
• Expenses — travel, lunch?

Volunteer stories

• Short quotes or profiles from existing volunteers
• Photos of volunteers on the land — this is your biggest recruitment tool

Simple sign-up

• Short form — name, contact, availability, skills, any relevant experience
• Quick response promise — “We’ll be in touch within 3 days”

5. Donate Page — Remove Every Barrier

• Why donate — direct link between money and impact (“£30 buys seeds for a season’s growing”)
• One-off and regular giving options
• A donate button on every page — not just the donate page
• Multiple ways to give:
  
  • Online (JustGiving, CAF, Stripe, PayPal)
  • Bank transfer details
  • Cheque address
  • Gift Aid declaration — critical, adds 25% at no cost to donor
• Donate in kind — tools, seeds, equipment, materials for the farm
• Leave a legacy — even a brief mention
• Show what amounts achieve — make it tangible:

6. The Farm & Setting — Showcase It

This is your unique selling point — don’t hide it.

• Photo gallery — seasons, activities, produce, wildlife
• Virtual tour or video if possible
• Description of the land, garden, growing areas
• The ethos — why nature and growing matters for families
• Any animals on site — huge draw for volunteers and donors alike
• What’s growing — a seasonal update keeps the site feeling alive

7. News & Updates — Keep It Fresh

• Blog or news section — seasonal updates, harvests, family stories
• Social media feeds embedded — Instagram especially works well for farm/garden content
• Newsletter signup — build your community of supporters
• This is what keeps volunteers engaged and donors giving again

8. Impact & Transparency

• Annual report — downloadable
• Key numbers — families supported, volunteer hours, produce grown
• Financial accounts — link to Charity Commission entry
• Testimonials from families, referrers and volunteers

9. Contact & Find Us

• Map and directions — rural location means this really matters
• Parking, public transport if any
• What3words address — very useful for rural sites
• Phone, email, contact form
• Opening times

10. Safeguarding Statement

• Brief, visible statement on the website
• Link to your full policy
• DSL named
• Especially important as you work with children and families

Quick Wins for Your Specific Setting

• Seasonal content — update it regularly, it shows you’re active and alive
• Instagram is your best friend — farm and garden content performs brilliantly
• Join the Charity Commission’s public register and link to it
• List on Do It (doit.life) and NCVO for volunteer recruitment
• Apply for Google Ad Grants — £7,500/month free advertising for charities